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finance management

Direct Marketing

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.

5 Steps to Cutting Overhead Safely

If you have the stomach for it, you can usually find ways to cut overhead without cutting efficiency.

Why You Need 'Penny Victories' In Your Business

Progress isn't about one quantum leap its most often a series of small incremental gains.

5 Beliefs That Keep You Broke

There are certain mindsets we hold on to that can keep us from achieving our financial goals.

4 Essential Money Mistakes Entrepreneurs Overlook

How you set up and run your company from the beginning can have a significant affect on how you eventually exit.