Finding Clients

Branding

How to Consistently Close High-Ticket Clients

Do it right and your first big client will be the first of many.

Clarity on Your Goals Is Key to Growing a Business That Attracts High-End Clients

A good way to grow into a bigger company is for your well-heeled potential customers to think you're that big already.

Finding the Customers Right In Front of Your Eyes

An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.

Finding Your Soul While Hunting 'Whales'

Will you become Ahab, or thrive, when that great big, dreamed-of client comes calling?

Why the Elevator Pitch Hurts Your Chances of Winning New Clients

That short description of what you do can put you at a competitive disadvantage. Here's a better approach.

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Freelancers

7 Steps to Launch Your Freelancing Career Full-Time

Here's how you can prepare to dive into being your own boss for real.