Google Analytics

News and Articles About Google Analytics

4 Ways to Find Out How People Found Your Site on Google
Data Analysis

4 Ways to Find Out How People Found Your Site on Google

Knowing consumer search habits is a must for online marketers.
Joe Shervell
8 Common Ways Small Businesses Waste Money Marketing
Marketing Bootcamp

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Brian Sutter
Search Engine Marketing: The Alchemy of Our Age
Marketing Bootcamp

Search Engine Marketing: The Alchemy of Our Age

Search engine marketing turns data into gold for you and your company.
Mitch Rothschild
Building a Keyword-Driven Content-Marketing Strategy Is Key
Marketing Bootcamp

Building a Keyword-Driven Content-Marketing Strategy Is Key

Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.
Aaron Agius
4 Tracking Tools to Help You Streamline Your Flood of Content
Social Media Analytics

4 Tracking Tools to Help You Streamline Your Flood of Content

Take a look at what's working in the world of social-media analytics.
Hiral Rana
HR Analytics: How Should Big Data Be Used in the Workplace?
Big Data

HR Analytics: How Should Big Data Be Used in the Workplace?

When it comes to your workforce, decisions should be informed by data, but made by people.
Matt Straz
How Google Analytics Can Help Shape Your Marketing Strategy
Marketing Bootcamp

How Google Analytics Can Help Shape Your Marketing Strategy

Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics.
Julia Jornsay-Silverberg
8 Tools You Need for Tracking Website Performance
Marketing Bootcamp

8 Tools You Need for Tracking Website Performance

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.
Robert W. Bly
7 Ways to Follow and Measure Your Content Engagement
Analytics

7 Ways to Follow and Measure Your Content Engagement

You live and die by engagement. As scary as it may seem, analyzing that data is key to your success.
Cynthia Johnson
5 Must-Use Google Analytics Strategies to Measure SEO Success
Marketing Bootcamp

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Dallas McLaughlin
Do Keywords Still Matter?
Marketing Bootcamp

Do Keywords Still Matter?

Marketers who have been keyword-dependent should start learning as much as they can about other methods of improving SEO.
Alp Mimaroglu
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
Social Media Analytics

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Kevan Lee
4 Critical Things Every Business Must Know About Mobile Marketing
Marketing Bootcamp

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
Use App Indexing to Boost Your Google Ranking
Google Rankings

Use App Indexing to Boost Your Google Ranking

The latest changes from Google are an opportunity for mobile marketers to climb past their compettion.
Brett Relander

Google Analytics is a website performance assessment tool powered by Google, which provides a cross-section of information used in advertising sales and marketing, including conversions, page traffic, traffic origin and social-media shares.