Greg Lockwood

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

Growth Strategies

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.

Richard Koch | 8 min read

				
Marketing Strategies5 Ways to Increase Your Sales and Make Your Products Easier to Use
					
				Richard Koch
			
					|			6 min read
			
SimplifyHow Ford Created a Huge Market by Lowering its Prices
					
				Richard Koch
			
					|			8 min read
			
Growth StrategiesPrice Simplifying Vs. Proposition Simplifying: Understanding Your Opti...
					
				Richard Koch
			
					|			8 min read

- Video
- Podcasts
- Articles
- Start A Business
- Store
- Books
- Women Entrepreneur
- Green Entrepreneur
- Ask An Expert
- Franchise
- Products
- Events
- Spotlight
- Topics
- Magazine
- Newsletter
  - Subscribe
- Editions
  - United States
  - India
  - Asia Pacific
  - Middle East
  - Europe
  - Español
  - China
  - Philippines
  - South Africa
- Other
- Site Map

My Queue

Articles
Videos
Podcasts
Authors

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

See Latest Videos

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

See Latest Articles

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

See Latest Podcasts

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.