Greg Lockwood

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

Growth Strategies

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.

Richard Koch | 8 min read

				
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