Greg Lockwood

Growth Strategies

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.

Richard Koch | 8 min read

				
5 Ways to Increase Your Sales and Make Your Products Easier to UseThe first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.

				Richard Koch
			
					|			6 min read
			
How Ford Created a Huge Market by Lowering its PricesBy creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.

				Richard Koch
			
					|			8 min read
			
Price Simplifying Vs. Proposition Simplifying: Understanding Your OptionsThese two strategies for growing a successful business are very different. Find out which would be a good match for you.

				Richard Koch
			
					|			8 min read