Richard Koch

Richard Koch

British Author, Speaker, Investor, and former Management Consultant and entrepreneur.
Richard Koch is an entrepreneur who has made over $300 million from starting businesses and investing in early stage venture capital. His businesses have included Filofax, Plymouth Gin, Belgo Restaurants, Betfair, FanDuel, and Auto1. Formerly he was a consultant with the Boston Consulting Group and a partner of Bain & Company before cofounding LEK consulting. He is author of many books on business and ideas, including The 80/20 Principle, which has sold over a million copies and been translated into 35 languages, and his newest title Simplify: How the Best Businesses in the World Succeed. Richard wrote the foreword to the Entrepreneur Press bestseller, 80/20 Sales and Marketing by Perry Marshall.
How Southwest Airlines Created a Mass Market for Air Travel
Growth Strategies

How Southwest Airlines Created a Mass Market for Air Travel

Herb Kelleher created the first budget airline, which found great success by simplifying everything from the destinations to the (lack of) snacks served on board.
3 Business Strategies To Grow Your Startup
Take It From The Pros

3 Business Strategies To Grow Your Startup

You don't have to choose to price-simplify or proposition-simplify to find business success. Find out more about three business models that can help you grow.
How Airbnb Changed the Traditional Lodging Industry
Growth Strategies

How Airbnb Changed the Traditional Lodging Industry

By taking advantage of existing properties and involving homeowner in the transaction, Airbnb disrupted the lodging industry and is now valued at $20 billion.
Can You Be Both a Price- and a Proposition-Simplifier?
Growth Strategies

Can You Be Both a Price- and a Proposition-Simplifier?

You may be able to start out that way, but at some point, you'll have to choose one strategy so you can throw all your efforts behind it.
The Secret to Spotify's Success
Growth Strategies

The Secret to Spotify's Success

Its popular service, which grew virally, is free to the majority of users but still turns a profit.
5 Bad Reasons Managers Don't Simplify
Growth Strategies

5 Bad Reasons Managers Don't Simplify

Learn the five reasons business leaders tend to make their businesses more complex rather than more simple.
How Uber Used a Simplified Business Model to Disrupt the Taxi Industry
Growth Strategies

How Uber Used a Simplified Business Model to Disrupt the Taxi Industry

By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.
Is Your Business Vulnerable to an Attack From a Simplifier? Here's How to Find Out.
Growth Strategies

Is Your Business Vulnerable to an Attack From a Simplifier? Here's How to Find Out.

If your company is a market leader, an upstart could be ready to attack your market and grab your market share. Discover the warning signs of imminent attack.
How This Successful Company Simplified the Business Consulting Industry
Growth Strategies

How This Successful Company Simplified the Business Consulting Industry

By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.
6 Ways to Redesign Your Business System to Transform Your Industry
Growth Strategies

6 Ways to Redesign Your Business System to Transform Your Industry

Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.
The Strategy That Made Apple Computers a Leader in Mobile Computing
Take It From The Pros

The Strategy That Made Apple Computers a Leader in Mobile Computing

For Steve Jobs, having the cheapest computer on the market wasn't the goal. Instead, he wanted to produce a machine that would be better for users.
3 Ways to Redesign Your Product and Spark a Price Revolution
Growth Strategies

3 Ways to Redesign Your Product and Spark a Price Revolution

Find out if you should make your product less expensive.
How 3 Clever Restaurateurs Turned McDonald's Into a Price-Simplifying Worldwide Phenomenon
Take It From The Pros

How 3 Clever Restaurateurs Turned McDonald's Into a Price-Simplifying Worldwide Phenomenon

Launched by Mac and Dick McDonald in 1948, then purchased by Ray Kroc in 1961, McDonald's is the quintessential example of a business that used a price simplifying model.
5 Key Ways to Make Your Product More Useful or More Appealing to Customers
Product Development

5 Key Ways to Make Your Product More Useful or More Appealing to Customers

In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.
How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business
Growth Strategies

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.
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