Richard Koch

Richard Koch

British Author, Speaker, Investor, and former Management Consultant and entrepreneur.
Richard Koch is an entrepreneur who has made over $300 million from starting businesses and investing in early stage venture capital. His businesses have included Filofax, Plymouth Gin, Belgo Restaurants, Betfair, FanDuel, and Auto1. Formerly he was a consultant with the Boston Consulting Group and a partner of Bain & Company before cofounding LEK consulting. He is author of many books on business and ideas, including The 80/20 Principle, which has sold over a million copies and been translated into 35 languages, and his newest title Simplify: How the Best Businesses in the World Succeed. Richard wrote the foreword to the Entrepreneur Press bestseller, 80/20 Sales and Marketing by Perry Marshall.
6 Ways to Redesign Your Business System to Transform Your Industry
Marketing Bootcamp

6 Ways to Redesign Your Business System to Transform Your Industry

Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.
The Strategy That Made Apple Computers a Leader in Mobile Computing
Success Strategies

The Strategy That Made Apple Computers a Leader in Mobile Computing

For Steve Jobs, having the cheapest computer on the market wasn't the goal. Instead, he wanted to produce a machine that would be better for users.
3 Ways to Redesign Your Product and Spark a Price Revolution
Marketing Bootcamp

3 Ways to Redesign Your Product and Spark a Price Revolution

Find out if you should make your product less expensive.
How 3 Clever Restaurateurs Turned McDonald's Into a Price-Simplifying Worldwide Phenomenon
Marketing Bootcamp

How 3 Clever Restaurateurs Turned McDonald's Into a Price-Simplifying Worldwide Phenomenon

Launched by Mac and Dick McDonald in 1948, then purchased by Ray Kroc in 1961, McDonald's is the quintessential example of a business that used a price simplifying model.
5 Key Ways to Make Your Product More Useful or More Appealing to Customers
Marketing Bootcamp

5 Key Ways to Make Your Product More Useful or More Appealing to Customers

In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.
How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business
Marketing Bootcamp

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.
5 Ways to Increase Your Sales and Make Your Products Easier to Use
Marketing Bootcamp

5 Ways to Increase Your Sales and Make Your Products Easier to Use

The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.
How Ford Created a Huge Market by Lowering its Prices
Marketing Bootcamp

How Ford Created a Huge Market by Lowering its Prices

By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.
Price Simplifying Vs. Proposition Simplifying: Understanding Your Options
Marketing Bootcamp

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options

These two strategies for growing a successful business are very different. Find out which would be a good match for you.
The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business
Make More Happen

The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business

In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
The Keys Test: How to Determine If You Should Simplify Your New Business
Make More Happen

The Keys Test: How to Determine If You Should Simplify Your New Business

If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
The Gap Test: How to Determine If You Should Simplify Your Business
Growth Strategies

The Gap Test: How to Determine If You Should Simplify Your Business

Go for the gap -- and do the opposite from the market leader before anyone else does.
The Attitude Test: How to Determine If You Should Simplify Your Business
Growth Strategies

The Attitude Test: How to Determine If You Should Simplify Your Business

When you don't know if you should simplify your price strategy or your business proposition, this test can help you decide which method is best for you.