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How This Successful Company Simplified the Business Consulting Industry
By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.
6 Ways to Redesign Your Business System to Transform Your Industry
Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.
The Strategy That Made Apple Computers a Leader in Mobile Computing
For Steve Jobs, having the cheapest computer on the market wasn't the goal. Instead, he wanted to produce a machine that would be better for users.
3 Ways to Redesign Your Product and Spark a Price Revolution
Find out if you should make your product less expensive.
How 3 Clever Restaurateurs Turned McDonald's Into a Price-Simplifying Worldwide Phenomenon
Launched by Mac and Dick McDonald in 1948, then purchased by Ray Kroc in 1961, McDonald's is the quintessential example of a business that used a price simplifying model.
5 Key Ways to Make Your Product More Useful or More Appealing to Customers
In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.