Richard Koch

Richard Koch - Page 2

British Author, Speaker, Investor, and former Management Consultant and entrepreneur.

Latest

The Strategy That Made Apple Computers a Leader in Mobile Computing

For Steve Jobs, having the cheapest computer on the market wasn't the goal. Instead, he wanted to produce a machine that would be better for users.

How 3 Clever Restaurateurs Turned McDonald's Into a Price-Simplifying Worldwide Phenomenon

Launched by Mac and Dick McDonald in 1948, then purchased by Ray Kroc in 1961, McDonald's is the quintessential example of a business that used a price simplifying model.

5 Key Ways to Make Your Product More Useful or More Appealing to Customers

In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.

5 Ways to Increase Your Sales and Make Your Products Easier to Use

The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.

How Ford Created a Huge Market by Lowering its Prices

By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options

These two strategies for growing a successful business are very different. Find out which would be a good match for you.

The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business

In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.

The Keys Test: How to Determine If You Should Simplify Your New Business

If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.

The Gap Test: How to Determine If You Should Simplify Your Business

Go for the gap -- and do the opposite from the market leader before anyone else does.

The Attitude Test: How to Determine If You Should Simplify Your Business

When you don't know if you should simplify your price strategy or your business proposition, this test can help you decide which method is best for you.