Guerilla Marketing

News and Articles About Guerilla Marketing

Couch to 5K? No Way. To Get Traction for Your Startup, Get Out There.
Marketing Bootcamp

Couch to 5K? No Way. To Get Traction for Your Startup, Get Out There.

Four entrepreneurs tell how they experimented with different marketing techniques to find their first customers.
Drew Hendricks
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Performance Ignited

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
John Brubaker
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Marketing Bootcamp

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
Mike Trigg
The 5 Basics of Guerilla Marketing
Marketing Bootcamp

The 5 Basics of Guerilla Marketing

The scoop on guerilla marketing: what it is and how it can help you grow your business.
Joe Prusha
A Small Smartphone Startup Is Going Guerilla to Get Some Big-Time Attention
Smartphones

A Small Smartphone Startup Is Going Guerilla to Get Some Big-Time Attention

You might not have heard of this company before. But that might soon change. It's using guerilla-style marketing to aggressively get the word out about its forthcoming Android-based smartphone.
Noah Kravitz
Go Guerrilla: A DIY Guide to Product Launches
Marketing Bootcamp

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
How to Bite Off a Chunk of the Zombie Economy
Marketing Bootcamp

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Carol Tice
'Water Gun Marketing' at SXSW
Marketing Bootcamp

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Prentice Howe