iBeacon

Business News

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.

Business News

'Smart Mannequins' Are Watching You, and Sending You Photos

In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.

Business News

McDonald's Boosts McNuggets Sales With iBeacon Test

If you're near a McDonald's in Columbus, Ga., get ready for coupons to start popping up on your iPhone.

Business News

From Privacy to Connectivity, Bluetooth Is About to Get Some Serious Upgrades

As billions of devices connect to the Internet of Things, 'Bluetooth 4.2' will offer new privacy features, faster data syncing and more.

Business News

How to List Your Business on Apple's New 'Maps Connect' Portal

Why you should add your company data to Apple Maps and how to get it done fast.

Business News

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.

Business News

Why the Future of Retail Will Blow Your Mind

Merchants will merge shoppers' physical and digital worlds, bringing an online data-driven strategy to storefronts

Business News

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.

Business News

Attention, Apple Shoppers: You're Being Followed

Apple officially activated iBeacon on Friday, meaning customers in all 254 of its U.S. stores can be tracked and sent notifications as they shop.