Smartwatches and beacons and telepathy, oh my!
The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
If you're near a McDonald's in Columbus, Ga., get ready for coupons to start popping up on your iPhone.
As billions of devices connect to the Internet of Things, 'Bluetooth 4.2' will offer new privacy features, faster data syncing and more.
Why you should add your company data to Apple Maps and how to get it done fast.
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Merchants will merge shoppers' physical and digital worlds, bringing an online data-driven strategy to storefronts
Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Apple officially activated iBeacon on Friday, meaning customers in all 254 of its U.S. stores can be tracked and sent notifications as they shop.