inner circle

Branding

Your Public Messaging Strategy Starts With Your Inner Circle

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

Making a Change

5 Tips for Seeking -- and Weeding Through -- Other People's Opinions About Your Business

Maximizing your company's growth requires taking in valuable feedback and making a firm commitment to following through.