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Why Microsoft 'Trolling' Apple's WWDC16 Conference Is a Brilliant Business Move

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Why Microsoft 'Trolling' Apple's WWDC16 Conference Is a Brilliant Business Move

The Redmond, Wash., software giant is throwing a party close to and immediately after Apple's big shindig. Here's why this blatant bite into Apple is an effective tactic.

Kim Lachance Shandrow | 5 min read

				
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