Local Advertising

News and Articles About Local Advertising

Old School Marketing Platforms That Still Resonate in Our Digital World
Marketing Bootcamp

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Rohan Ayyar
5 Lessons in Local Mobile Advertising from Big Brands
Marketing Bootcamp

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
Kathleen Davis
Driving Awareness with Vehicle Advertising
Marketing

Driving Awareness with Vehicle Advertising

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Dan S. Kennedy and Jeff Slutsky