Marketing to Seniors
News and Articles About Marketing to Seniors
With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
It's the first in Hasbro's line of 'companion' pets for the elderly.
Diane Carson battled breast cancer, then set up her business. During Breast Cancer Awareness Month, she's spreading the word on offering support to those in need.
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
With child-tracking capabilities and a 911 emergency feature, the Burg 31 doesn't need to be tethered to a mobile device in order to place calls or send texts.
The $189 device comes equipped with an easy-to-use interface, larger-than-normal icons and special settings to fix common mishaps instantly.
Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
Find out where businesses catering to boomers and seniors could look for opportunities.
These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.