Marketing to Seniors

Helping Dads Discover Medical Cannabis This Father's Day

Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms.

Recent Research Bolsters the Case That Cannabis Benefits Seniors

Marijuana prohibition has long barred research on the plant's many benefits but that's changing.

More Seniors Are Using Marijuana and It May Decrease Their Opioid Use

Usage is surging among seniors looking for alternatives to prescription painkillers but research faces many legal barriers.

Seniors Are the Cannabis Market Few Companies Are Targeting

The cannabis industry's fixation on millennials risks overlooking older consumers who have more money to spend and more health issues to address.

4 Reasons Why Seniors Belong at the Top of Your Marketing Persona List

Millennials are a big market, but don't ignore their parents and grandparents.

More From This Topic

Marketing to Seniors

Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying

Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."
Seniors

Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs

Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
Baby Boomers

5 Ways New Companies Are Capturing the Growing Senior Market

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Baby Boomers

5 Ways to Effectively Market to Baby Boomers

With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Toys; Games

This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors

It's the first in Hasbro's line of 'companion' pets for the elderly.
Franchise Players

This Franchisee is 'Right at Home' in Her Choice of a Business That Delivers Loving Care

Diane Carson battled breast cancer, then set up her business. During Breast Cancer Awareness Month, she's spreading the word on offering support to those in need.
Mobile Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Smartwatches

This Standalone Smartwatch Is Designed for Both Children and Senior Citizens

With child-tracking capabilities and a 911 emergency feature, the Burg 31 doesn't need to be tethered to a mobile device in order to place calls or send texts.
Technology

AARP Launches a Tablet Designed for Boomers

The $189 device comes equipped with an easy-to-use interface, larger-than-normal icons and special settings to fix common mishaps instantly.
Marketing

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.