Get All Access for $5/mo

AARP Launches a Tablet Designed for Boomers The $189 device comes equipped with an easy-to-use interface, larger-than-normal icons and special settings to fix common mishaps instantly.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Any millennial who's ever undertaken the nail-biting chore of explaining technology to an elderly relative may soon sing the praises of a brand new tablet developed by the American Association of Retired Persons (AARP).

The nonprofit organization and advocate for baby boomers has just launched its RealPad -- the very first tablet, it says, specifically designed for technologically-illiterate users aged 50 and up.

Created in conjunction with Intel, the modified Android device is priced at $189 and features a 7.85-inch screen and 16GB of memory. It is WiFi-equipped and also has front- and rear-facing cameras.

And for those to whom an iPad may be too complex to maneuver, the RealPad boasts a pared-down interface, larger-than-normal icons and special settings to fix common mishaps instantly, the AARP said in a press release.

Related: After Reportedly Blowing Up iPhones, Apple Plans to Make a Bigger iPad

It also comes equipped with toll-free customer service access -- available around the clock -- as well as built-in video tutorials on subjects as varied as touchscreen basics, how to download apps, how to browse the Internet and how to set up video calling and email accounts.

While gadgets are often a source of "complexity, frustration and headaches" for the nation's 76 million baby boomers, said AARP chief JoAnn Jenkins in a statement, the RealPad aims to help them embrace "the benefits of technology such as connecting with family, friends, communities and enjoying books, games and learning."

The device is available for pre-order via Wal-mart today, with shipments slated for mid-October. Its $189 price tag also includes a complementary one-year membership to the AARP, which comprises coupons and other discounts, a subscription to AARP magazine and important healthcare tools.

Related: Your Brain Likes Plain Old Paper More Than It Likes E-Readers

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business News

'I'm Not Trying to Land on Mars': Mark Cuban Takes Dig at Elon Musk to Explain Why His Online Pharmacy Isn't Trying to Make More Money

Mark Cuban Cost Plus Drug Co. is an online pharmacy co-founded by Cuban and radiologist Alex Oshmyansky.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Meta Makes $1 Million Dollar Donation to Donald Trump's Inaugural Fund

Meta CEO Mark Zuckerberg also reportedly gave Trump a pair of Ray-Ban Meta smart glasses.

Business News

'It's Not About You': How to Fire Someone Effectively, According to Kevin O'Leary

O'Leary says that if you can't fire someone, you aren't the right leader for the organization.

Leadership

Should I Stay or Should I Go? 8 Key Points to Navigate the Founder's Dilemma

Here are eight key signs that help founders determine whether to persevere or let go.