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Maserati

Marketing To A High-End Consumer, Using The Luxury Strategy

The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.

The Frontrunner: Maserati's Umberto Maria Cini On Catering to Car Connoisseurs

Besides marking the 100th anniversary of the Trident brand, 2014 saw Maserati mark its best sales year on record, with approximately 36,500 of its luxury cars finding buyers around the world.