Marketing 5 Ways to Get on the Media’s Good Side (and Stay There) When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there. By Emily Reynolds
Business Branding 10 Credible Ways to Show the Media You’re an Expert Worth Interviewing You don't have to know more than anybody else in the world, just more than the reporter and the audience. By Sharon Bolt
Thought Leaders How to Be the Entrepreneur Reporters Call First You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again. By Jennifer Jager
Thought Leaders 10 Reasons Why You Probably Don’t Want to Speak to the News Media It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part. By Tor Constantino
Marketing Steer Clear of These Tricks Journalists Use to Loosen Your Lips Be savvy in your interactions with reporters. Your reputation is at state. By Joan Stewart