Media Interview

It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.

You don't have to know more than anybody else in the world, just more than the reporter and the audience.

You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.