No B.S. Marketing to the Affluent
Making Loyal Customers Out of Self-Made Millionaires
When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.
Insightful Tips for Thoughtfully Marketing to LGBTQ Customers
With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members.
The 21st Century Affluent Woman and Her Marketing Needs
Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.
6 Key Things to Know Before You Begin Marketing to the Ultra Rich
If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.