No B.S. Marketing to the Affluent

Making Loyal Customers Out of Self-Made Millionaires

When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.

Dan S. Kennedy

· 6 min read

Insightful Tips for Thoughtfully Marketing to LGBTQ Customers

With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members.

Dan S. Kennedy

· 6 min read

The 21st Century Affluent Woman and Her Marketing Needs

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.

Dan S. Kennedy

· 6 min read

6 Key Things to Know Before You Begin Marketing to the Ultra Rich

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.

Dan S. Kennedy

· 5 min read