Business Plan
In the Controversial World of Performance Aids, One Brand Is Betting Less Is More
Athletic Nicotine focuses on low-dose lifts for high-performance athletes.
By Jon Bier
Nutritional Supplements
Building a Business
How He Built a $230 Million Sports Nutrition Brand ‘Without Spending a Dollar on Ads’
By Jon Bier
Entrepreneurs
How a Fitness Industry Newsletter Grew from Five Subscribers to 100K. ‘People Were Tired of Fluff’
A longevity startup is designed to slow aging by targeting its 12 biological root causes.
By Jon Bier
Entrepreneurs
What This Founder Thinks Most Supplement Brands Get Wrong—and How He Fixed It With David Beckham
5 lessons on how to bring trust and transparency into a controversial industry.
By Jon Bier
Entrepreneurs
This Former Tech Executive Was Ready to Retire. Then an Obscure Molecule Gave Him a New Mission.
Joel Kocher, CEO of humann, is betting on nitric oxide to change how people think about heart health.
By Jon Bier
Entrepreneurs
Creatine Isn’t Just for Bodybuilders. Here’s Why I Take It Every Day — and Why You Might Want To
Once reserved for bodybuilders, creatine is now gaining traction among entrepreneurs and wellness seekers. The science is compelling, and the benefits go far beyond muscle gains.
Entrepreneurs
This Former NFL Lineman Was On the Brink. Now He’s Helping to Feed an Island.
After nearly burning out trying to grow his company, Jeff Byers reconnected with his core mission.
By Jon Bier
Building a Business
‘One Size Does Not Fit All:’ The Supplement Myth That This CEO Wants to Shatter
Vadim Fedotov, CEO of Bioniq, aims to personalize the supplement market by creating custom pharmaceutical-grade products.
By Jon Bier
Entrepreneurs
Boost Your Cognitive Performance By Minimizing Oxidative Stress
Do you have a hard time concentrating? Do brain-intensive tasks take longer to complete? Do you feel irritated and agitated quickly? Follow these actionable nutrition tips to increase your cognitive performance.
Entrepreneurs
These Supplements Can Help Boost Your Health, Energy, and Overall Productivity
Rootine's fully customized supplement of vitamins and minerals are created just for you.
Entrepreneurs
Rootine Brings Bespoke Design to Your Body With a Customized Vitamin Supplement
It's testing program helps Rootine identify and, ideally, to fix your key nutritional trouble spots.
Entrepreneurs
This Brand Wants to Help You Run Faster, Farther, and Recover to Run More in 2022
You can take 6AMRun.com pre-workout, post-workout, or during the workout.