Now more than ever, people judge you by the words you use. And the knives are out quick when you slip up.
As long as people have a right to freedom of speech, businesses are free to sell whatever is still legal.
The more we try not to offend in marketing, the more people we encounter who find offense to everything.
We live in an increasingly thin-skinned world, and some of the most successful people are the worst offenders. Here's how to avoid getting on their bad sides.