Marketing
Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First
Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years.
Online Publishing
Building a Business
Being Daring And Disruptive Is How Great Pioneers Conquer Their Industry
By Federico Re
Building a Business
Self-Publishing: Think Before You Ink
Before you decide how to market your masterpiece, weigh the pros and cons of traditional publishers.
Marketing
Why the Subscription Model for Ebooks Doesn’t Work (at Least Not Yet)
Keep the faith, though: Entrepreneurs are out there are working to solve the problems.
By Jason Illian
Online Presence
How the Publishing Industry Has Learned to Thrive With the Social Media Industry
Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
By Joe Hyrkin
Thought Leaders
Should You Self-Publish or Commercially Publish Your Book?
Many entrepreneurs recognize that publishing a book can help drive business. But the decision about whether to publish on your own or try to get a deal with a mainstream publishing house depends on your business goals.
By Dorie Clark
Marketing
Pointers for a Publisher Planning to Launch an Online Magazine
Poised to enter the business? Here's what you need to know before you make the leap.