Online Retail

Selling Online

This Teen Paid for College by Selling on Etsy. Here Are 5 Ways She Did It.

LeiLei Secor is paying her college tuition from her Etsy profits. Here are her tips for success.
Digital Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
Lessons

How a Brick-and-Mortar Furniture Shop Struck Ecommerce Gold

The owner of a Missouri-based appliance and furniture store moved online and now has a national customer base.
Impact Investing

How Etsy's IPO Could Spark Investor Interest in B Corps

The handicraft website is making waves as it forges its own path.
Amazon

Humbled Amazon Turns to Rival Alibaba for Help in China

Amazon opened a store on Alibaba's Tmall site this week.
Ecommerce

From Clicks to Bricks: How Ecommerce Companies Benefit From Physical Stores

Find out why some web companies are expanding their business offline.
Holiday Marketing

4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales

Maximizing business during the holidays isn't magic,, just doing everything you do all year at a much higher level.
Fashion

How Crowdfunding Is Changing the Fashion Business

There's an alternative to mass-produced, off-the-rack retail, and it starts with crowdfunding.
Amazon

Amazon Prime Members Are Starting to Get Free Shipping on Other Websites

The company wants to partner with fashion retailers to provide free one-day shipping for its prime-members.
Ecommerce

Amazon Blocks Disney DVD Orders as Pricing War With Hachette Rages On

Amid divisive contract disputes, the Walt Disney Company is the latest multimedia giant to find itself in Amazon's crosshairs.
Return Policy

4 Things Shoppers Want in an Online Retailer's Return Policy (Infographic)

One way to give customers a special perk they will remember is to pay the return freight for undesired goods.
Ecommerce

How This Startup Is Disrupting Social E-Commerce

For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.
Pricing

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Online Advertising

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Marketing

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.