Returns data offers companies priceless insights that improve the customer experience.
Poor returns policies and cumbersome returns processes are a significant obstacle to future sales.
When a Zulilly shopper wanted to return a winter coat, she got an answer she didn't expect.
Make sure you see a good return policy as a critical step, not an afterthought.
One way to give customers a special perk they will remember is to pay the return freight for undesired goods.