Outdoor advertising

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.

Rob Whitehead, president and co-owner of Olympic Signs, talks about the sign industry and business insights.

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.

The search giant is the first company in the world to rent out the football field-sized screen -- with a tenure that will last throughout the ever-critical holiday shopping season.