Building a Business
I Paid for Media Coverage — and It Opened Doors I Couldn’t Pitch My Way Into
Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad storytelling.
Paid media
Business Operations & Logistics
3 Powerful PR Tools Small Businesses Can Use to Soar to New Heights
By Sonu Yadav
Marketing
Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
By Zach Cutler
Building a Business
How Paid Media Can Increase Your Brand’s Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
By Jessica Wong
Marketing
Why Earned Media Is the Best Way to Earn Your Reputation
In today's crowded marketplace, your organization needs to stand out from the crowd.
By Zach Cutler