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Campaigns that use videos have a significantly higher success rate and raise more money than those that don't. Find out what your videos should contain to bring in the backers
Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture.
Offering rewards -- iPad cases, dinner with the founders -- helps attract people interested in funding a new business. Here's a guide to fund-raising giveaways.