How to Spread the Word About Your Crowdfunding Campaign
Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture.
They Raised $1 Million and All I Got Was This Lousy T-Shirt
Offering rewards -- iPad cases, dinner with the founders -- helps attract people interested in funding a new business. Here's a guide to fund-raising giveaways.