Amid the frenzy of Taylor Swift's record-breaking Eras tour, the author embarks on a quest to secure highly coveted tickets for her daughter. Through the emotion-charged experience, she distills key insights into the world of personal branding, drawing lessons from Swift's authenticity, adaptability, engagement, and social advocacy that are invaluable for shaping a strong leadership brand.
Personal branding has become a priority for CEOs across the globe, but the myths surrounding what it takes to build it prevail. Let's unpack why your marketing team is not equipped to be tasked with developing your personal brand.
Outshine your competition with these innovative, lesser-known marketing tactics that will help your startup stand out and gain the attention it deserves.
A personal brand is no longer just something that's "nice to have" or "for certain people." The internet has made it essential for everyone to take control of their personal brand and develop it well.