Science & Technology
In Future AR Tech, Expect More Blasts from the Past
New research suggests that for augmented reality marketing, 'nostalgia' is the key to inspiring consumer action.
News and Trends
Beware of Google's Location Tracker & Pokemon Go is Back: 4 Things to Know Today
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How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand's fans in a way that approached addiction.