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pokemon go

Japanese Truck Driver Playing Pokémon Go Kills Pedestrian

The driver said he had been distracted by the game after his arrest for negligent driving following the accident on Wednesday evening.
Marketing

3 Reasons You Should Ignore Pokémon GO

Resisting the urge to jump on the latest marketing trends can pay off big for your business.
pokemon go

How Playing Pokémon Go Could Change Your Vision

Turns out, staring at a screen may not be so awful for your eyes.
pokemon go

How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.
pokemon go

Free Ways to Use Pokémon GO to Increase Business

No PokéStop? No problem. All you need is your smartphone and a bit of creativity.
Marketing

3 Ways Pokémon Go Can Be Useful for Marketing

Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.
pokemon go

5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic

Who knew that this national craze could drive young people (in droves) to your campus?
pokemon go

3 Major Marketing Insights From Pokemon Go

The full impact of this type of game on the way people live, communicate and shop could be quite profound.
Radicals & Visionaries

Apple CEO Tim Cook Puts the 'Man' In Pokémon

Whoops, he butchered a cultural phenomenon (that could make his employer $3 billion richer) and the internet won't let it go.