porsche

Customer Engagement

Porsche Is Giving Their Dealerships the 'Disneyland' Treatment, and It's a Great Lesson in Adapting to Consumer Trends

As the auto-buying industry evolves, the German carmaker is turning a visit to the dealer into an immersive, interactive experience.

Apple Hires Porsche Racecar Engineer

Alexander Hitzinger is quoted as saying he wanted to do something, 'which has a significant and direct impact on society' but stopped short of confirming he now worked at Apple.

Elon Musk Tells Tesla Competitors to Bring It On

Big-name challengers are nipping at the visionary entrepreneur's heels and he wants more.