PR crisis

Operations & Logistics

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.

Operations & Logistics

Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.

A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.

Operations & Logistics

How to Turn a Crisis into an Opportunity by Managing Negative Publicity

Managing a public relations crisis isn't easy. But a good response plan can make the process a whole lot easier, both on your image and your bottom line.