Irina Proskurina
Bio
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Latest
How Generative AI Is Fueling the Rise of Fake News and Online Fraud
Generative AI is a blessing for a wide range of professionals, from artists to scientists. Yet, as with any other technology, it can be used with ill intentions.
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.
Misinformation is Destroying Businesses — How Do We Finally Tackle Fake News?
When it comes to social media, the lines between truth and falsehood blur further. But how do we even start solving the fake news problem?
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
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