Irina Proskurina

Bio

I serve as the CEO and founder of E-PR Online– a New York-based digital platform that leverages online publications in the world’s most renowned media outlets to help people and businesses grow their brands. The platform consists of 15,000 media spanning 100 countries.

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Latest

Marketing

How Generative AI Is Fueling the Rise of Fake News and Online Fraud

Generative AI is a blessing for a wide range of professionals, from artists to scientists. Yet, as with any other technology, it can be used with ill intentions.

Operations & Logistics

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.

Growing a Business

Misinformation is Destroying Businesses — How Do We Finally Tackle Fake News?

When it comes to social media, the lines between truth and falsehood blur further. But how do we even start solving the fake news problem?

Operations & Logistics

Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps

With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?