press relations
Marketing
4 Guiding Principles for Building and Deploying a Great PR Strategy
Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.
Marketing
4 Reasons Press Releases Remain a Valuable Marketing Tool
Underutilized yet so effective, the press release is still a powerful asset for any business. These tips and tricks for creating an impactful press release will hit home with journalists and dream prospects.
Marketing
How Startups can Utilise Public Relations to Attract Investors
Founders should seek coverage not only after they have fundraised, but at every stage of their journey