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Promotional Products

Promotional Products

Would a Promotional Product Be Effective at Helping You Market Your Startup?

T-shirts. Flash drives. Pens. Chocolates. What giveaway items will help customers remember your product more than SEO will?

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

25 Ways to Make Your First Online Sale

Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.

For Entrepreneurs, The Gift-Giving Season is Year Round

Even though the gift-giving season is behind is, startups should always be thinking about offering up small tokens to build relationships and express gratitude.

Why Landing at a Big Retailer Wasn't Our Golden Goose

For product-focused startups having your item on the shelves of big-box stores isn't always what it is cracked up to be. Here are three hidden challenges you may face.

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Entrepreneur caught up with its past 'Treps of the Year, Emerging Entrepreneur Jason Lucash, about how the year has changed him and how it's prepared him for 2014.