T-shirts. Flash drives. Pens. Chocolates. What giveaway items will help customers remember your product more than SEO will?
The last straw of cheap, false and misleading advertising are these "get lucky" schemes
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
Even though the gift-giving season is behind is, startups should always be thinking about offering up small tokens to build relationships and express gratitude.
For product-focused startups having your item on the shelves of big-box stores isn't always what it is cracked up to be. Here are three hidden challenges you may face.
Entrepreneur caught up with its past 'Treps of the Year, Emerging Entrepreneur Jason Lucash, about how the year has changed him and how it's prepared him for 2014.