Psychographics

Effective Marketers Sell to Customers on Both the Product and the Brand
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Jim Joseph | 3 min read
Marketers Are No Longer in the 'Mad Men' Era

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Jack Holt | 5 min read