Purpose-Driven Marketing
Growing a Business
Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.
The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.
Making a Change
What's Your Purpose? 5 Reasons You Need to Set One for Your Business.
You can't just be in it for the money. It goes beyond the product or service you provide.