Building a Business
Stop Chasing These Vanity Metrics if You Want to Succeed
Don't chase after superficial metrics; instead, concentrate on what is truly important.
By Darian Shimy
Refunds
Business Legal
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Building a Business
Right or Wrong, You’re Not Going to Win the Argument With the Customer
Your profits may take a hit, but it's usually better to just refund or credit a client who feels wronged.
By Gene Marks
Business News
FTC Orders Apple to Pay a Minimum of $32.5 Million Over In-App Purchases
The tech company agreed to refund parents whose children made in-app purchases without their knowledge.
By Laura Entis
Business Accounting
Entitled to a Shipping Refund? Get Help Collecting It.
If your shipment was late, you might be owed a refund. Our three experts explain what to keep in mind.