How Uber Used a Simplified Business Model to Disrupt the Taxi Industry
By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.
How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business
A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.
5 Ways to Increase Your Sales and Make Your Products Easier to Use
The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.
How Ford Created a Huge Market by Lowering its Prices
By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.
Price Simplifying Vs. Proposition Simplifying: Understanding Your Options
These two strategies for growing a successful business are very different. Find out which would be a good match for you.