Richard Koch

Growing a Business

Can You Be Both a Price- and a Proposition-Simplifier?

You may be able to start out that way, but at some point, you'll have to choose one strategy so you can throw all your efforts behind it.

Growing a Business

The Secret to Spotify's Success

Its popular service, which grew virally, is free to the majority of users but still turns a profit.

Growing a Business

5 Bad Reasons Managers Don't Simplify

Learn the five reasons business leaders tend to make their businesses more complex rather than more simple.

Growing a Business

How Uber Used a Simplified Business Model to Disrupt the Taxi Industry

By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.

Growing a Business

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.

Marketing

5 Ways to Increase Your Sales and Make Your Products Easier to Use

The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.

Growing a Business

How Ford Created a Huge Market by Lowering its Prices

By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.

Growing a Business

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options

These two strategies for growing a successful business are very different. Find out which would be a good match for you.