Richard Koch
Can You Be Both a Price- and a Proposition-Simplifier?
You may be able to start out that way, but at some point, you'll have to choose one strategy so you can throw all your efforts behind it.
The Secret to Spotify's Success
Its popular service, which grew virally, is free to the majority of users but still turns a profit.
5 Bad Reasons Managers Don't Simplify
Learn the five reasons business leaders tend to make their businesses more complex rather than more simple.
How Uber Used a Simplified Business Model to Disrupt the Taxi Industry
By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.
How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business
A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.
5 Ways to Increase Your Sales and Make Your Products Easier to Use
The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.
How Ford Created a Huge Market by Lowering its Prices
By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.
Price Simplifying Vs. Proposition Simplifying: Understanding Your Options
These two strategies for growing a successful business are very different. Find out which would be a good match for you.