Sales Prospects

Sales is always about solving a problem or satisfying a desire, but sometimes your customer just isn't in a hurry.

Diplomatically helping people see the usefulness of your product when they don't, and gracefully conceding when they genuinely don't need it, are cornerstones of long-term success.

Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.

If you're in business, you're in the business of sales. That's what keeps your company alive. Here are four critical lessons.

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.