Search Engine Optimization

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Marketing Bootcamp

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Kris Barton
Is Paid Search Ineffective for Online Marketing?
Marketing Bootcamp

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Neil Patel
The 5 Factors of Social-Media Marketing Most People Don't Consider
Marketing Bootcamp

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
How to Prepare Yourself for the Next Penguin Update
Marketing Bootcamp

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
Asher Elran
Focus on the Big Picture, and Your Website Will Thrive
Marketing Bootcamp

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
Eric Siu
Avoid This Big Mistake When Optimizing Your Site for Search
Marketing Bootcamp

Avoid This Big Mistake When Optimizing Your Site for Search

Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.
Jason Fell
5 Sources of Online Traffic You're Probably Ignoring
Marketing Bootcamp

5 Sources of Online Traffic You're Probably Ignoring

It's important to think about all site categories -- visual, bookmarking, Q&A, forums and more -- when seeking new traffic sources.
Scott Langdon
26 Ways to Bring Your Blog to Life
Marketing Bootcamp

26 Ways to Bring Your Blog to Life

Want your content to stand out in the sea of blogs? Here are 26 ideas to get you started.
James Parsons
Foster Organic Traffic in a Crowded Internet With These 6 Steps
Marketing Bootcamp

Foster Organic Traffic in a Crowded Internet With These 6 Steps

For new and established businesses alike, organic traffic is a precious resource, and building it can seem insurmountable.
Eric Siu
How Google 'Sitelinks' Can Improve Your SEO
Marketing Bootcamp

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
Neil Patel
How to Split Your Time Between Technical SEO and Content Marketing
Marketing Bootcamp

How to Split Your Time Between Technical SEO and Content Marketing

Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
Neil Patel
Marketing Bootcamp

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Brett Relander
Google's Latest Search Update is a Reminder to Focus on Quality
Marketing Bootcamp

Google's Latest Search Update is a Reminder to Focus on Quality

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
Jonathan Long
Try This Killer Tool for Driving Traffic to Your Website
Marketing Bootcamp

Try This Killer Tool for Driving Traffic to Your Website

Here's digital marketing expert Brent Reinhard's secret weapon for optimizing websites and racking up more visitors.
Kim Lachance Shandrow