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Search Engine Optimization

Websites

The Top 4 Basic SEO Principles That Increase Your Website Traffic

If you want to land a higher spot on the search results page, you need these elements.
Public Relations

3 SEO Tips to Help Your PR Content Rank Highly With Google's Latest Update

Google's latest rollout continues the company's commitment to rewarding high-quality, user-focused content with higher rankings.
Google

Google Can Now Tell People When Your Business Is Too Busy to Visit

Fueled by GPS data, the all-seeing Internet giant is showing consumers the not-so-best times to visit your establishment.
SEO

Why Modern SEO Requires Almost No Technical Expertise

There are five keys to scoring that ever-coveted spot at the top of Google search results.
Websites

What You Need to Know About Google's Recent 'Phantom' Update

If you're up to date with the search giant's mobile requirements, you need to make sure you have quality content.
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
SEO

7 Things You Need to Know About SEO to Remain Relevant in 2015

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings.
Ecommerce

Get Ready for 'Buy' Buttons in Google Search Results

Google might become Amazon's next biggest rival, according to a report.
Mobile Marketing

5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)

Mobile optimization has moved from nicety to necessity. Are you ready?
Website Design

A Friendly Reminder to Make Sure Your Site Is Mobile-Friendly by Tomorrow

Starting April 21, Google will incorporate a site's mobile-friendliness into its ranking algorithm.
Google

How to Make the Most of the Week Left Until Google's Next Search Algorithm Update

It's not too late to begin adapting to the expected switch in focus to mobile, but it is getting close.
Search

Traditional Search is Dying as Sales Organizations Make Way for 'Context'

Now's the time your organization should adopt the contextual-search trend that's already big in the consumer market.
Google

Google Launches Program to Help Small Businesses Become More Visible

The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.
Online Marketing

4 Techniques for Earning Links to Your Site

Links are still the key to your site's visibility. Find out how to attract links that attract viewers.
Mobile

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.