Search Engine Optimization

6 Changes Your 2015 SEO Strategy Must Focus On
Marketing Bootcamp

6 Changes Your 2015 SEO Strategy Must Focus On

Strategies are always evolving, so get a head start on next year by diving into these shifts.
Jonathan Long
Now You Can Customize Your YouTube Channel URL
Make More Happen

Now You Can Customize Your YouTube Channel URL

Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
Nina Zipkin
Why Every Entrepreneur Should Focus on Local SEO
Marketing Bootcamp

Why Every Entrepreneur Should Focus on Local SEO

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Jayson DeMers
4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It
Marketing Bootcamp

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It

Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.
Jonathan Long
5 Ways Small Businesses Can Compete With Giants in SEO
Marketing Bootcamp

5 Ways Small Businesses Can Compete With Giants in SEO

Regardless of what industry you're in, you'll always have at least one competitor who has been around longer and has tried harder to build a web presence.
Jayson DeMers
5 Ways Google Is Changing SEO
Marketing Bootcamp

5 Ways Google Is Changing SEO

What can online-marketing professionals learn about future best practices by studying the search giant's present pattern of changes?
Jayson DeMers
7 Marketing Alternatives to SEO (Infographic)
Marketing Bootcamp

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Kevin Allen
6 Things Innovative Search Engine Marketers are Doing Right Now
Marketing Bootcamp

6 Things Innovative Search Engine Marketers are Doing Right Now

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
Neil Patel
Marketing Bootcamp

7 Advanced Ways to Improve Your Site's SEO

Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
Jayson DeMers
You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Marketing Bootcamp

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Kris Barton
Is Paid Search Ineffective for Online Marketing?
Marketing Bootcamp

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Neil Patel
The 5 Factors of Social-Media Marketing Most People Don't Consider
Marketing Bootcamp

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
How to Prepare Yourself for the Next Penguin Update
Marketing Bootcamp

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
Asher Elran
Focus on the Big Picture, and Your Website Will Thrive
Marketing Bootcamp

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
Eric Siu