Search Engines

SEO

How to Create a User-Intent SEO Strategy

Are you ranking for informational, navigational or transactional content?

Here's How to Turn Off Google's Saved Searches and Personalized Results

Google saves user data to better determine search context, and factors including recent search history can tweak results.

How to Find Almost Anything With Google (Infographic)

These quick tips will help you navigate the search engine and sort through results.

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.

5 Common SEO Schemes That Will Burn You

The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.

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Social Media Marketing

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.
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7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.
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SEO Is Now 'Search Experience Optimization'

You need to change the way you think about digital marketing.
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7 Simple Changes to Make Your Website More Visible in Search Engines

Does the very notion of SEO make you weak at the knees. Take a deep breath and start learning what to do, here.
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Search Engine Marketing: The Alchemy of Our Age

Search engine marketing turns data into gold for you and your company.
Search Engines

Google Reportedly Paid Apple $1 Billion to Keep Its Search Bar on iPhone

The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.
SEO

Why Local SEO Is About to Become Even More Important

A number of factors, including the rise of wearables and increased competition, places a greater focus on location.
Google

Why Google Might Be Getting Into the Teddy Bear Business

Imagine a Google-made stuffed robot listening, watching, sensing your every move.
Search

Taking Aim at Google, Facebook Builds a Mobile Search Engine

Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
Search Engines

EU to Investigate Transparency of Google, Microsoft and Yahoo

The investigation is expected to take place next year, but a strategy document has already been drafted.

Search engines are web-based tools that allow users to locate information on the Internet. Today, entrepreneurs, businesses and companies utilize search engines for increased market visibility and consumer engagement through paid and organic advertising. The big names in search engines are GoogleYahoo! and AOL