Search Engines
SEO
How to Create a User-Intent SEO Strategy
Are you ranking for informational, navigational or transactional content?
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Social Media Marketing
Why Smart Social-Media Marketing Is Brilliant SEO Strategy
Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.
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7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
You want searchers to find your brand specifically, not just the products or services you offer.
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SEO Is Now 'Search Experience Optimization'
You need to change the way you think about digital marketing.
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7 Simple Changes to Make Your Website More Visible in Search Engines
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Search engine marketing turns data into gold for you and your company.
Search Engines
Google Reportedly Paid Apple $1 Billion to Keep Its Search Bar on iPhone
The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.
SEO
Why Local SEO Is About to Become Even More Important
A number of factors, including the rise of wearables and increased competition, places a greater focus on location.
Google
Why Google Might Be Getting Into the Teddy Bear Business
Imagine a Google-made stuffed robot listening, watching, sensing your every move.
Search
Taking Aim at Google, Facebook Builds a Mobile Search Engine
Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
Search Engines
EU to Investigate Transparency of Google, Microsoft and Yahoo
The investigation is expected to take place next year, but a strategy document has already been drafted.
Search engines are web-based tools that allow users to locate information on the Internet. Today, entrepreneurs, businesses and companies utilize search engines for increased market visibility and consumer engagement through paid and organic advertising. The big names in search engines are Google, Yahoo! and AOL.
