Search Engines
Marketing
Your SEO Checklist: 4 Steps to Optimizing Your Website
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
Marketing
Zero Is the New No. 1 (At Least for Google Ranking)
Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.
More From This Topic
SEO
7 Simple Changes to Make Your Website More Visible in Search Engines
Does the very notion of SEO make you weak at the knees. Take a deep breath and start learning what to do, here.
Online Marketing
Search Engine Marketing: The Alchemy of Our Age
Search engine marketing turns data into gold for you and your company.
Search Engines
Google Reportedly Paid Apple $1 Billion to Keep Its Search Bar on iPhone
The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.
SEO
Why Local SEO Is About to Become Even More Important
A number of factors, including the rise of wearables and increased competition, places a greater focus on location.
Business Moving Forward
Why Google Might Be Getting Into the Teddy Bear Business
Imagine a Google-made stuffed robot listening, watching, sensing your every move.
Search
Taking Aim at Google, Facebook Builds a Mobile Search Engine
Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
Search Engines
EU to Investigate Transparency of Google, Microsoft and Yahoo
The investigation is expected to take place next year, but a strategy document has already been drafted.
Starting a Business
3 Top Strategies for Attracting Visitors to Your Website
Problem: You've built your website, but no one has come. Here are some strategies for getting eyeballs on your site.
Online Marketing
6 Tricks to Optimize Your Site for Search Engines and Real People
Follow this expert advice for designing web pages that attract eyeballs without turning off the search engines.
Digital Marketing
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Search engines are web-based tools that allow users to locate information on the Internet. Today, entrepreneurs, businesses and companies utilize search engines for increased market visibility and consumer engagement through paid and organic advertising. The big names in search engines are Google, Yahoo! and AOL.
