Search Engines

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.

John Lincoln

· 5 min read

5 Common SEO Schemes That Will Burn You

The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.

· 5 min read

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.

· 6 min read

7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.

· 6 min read

SEO Is Now 'Search Experience Optimization'

You need to change the way you think about digital marketing.

Mike Templeman

· 10 min read

7 Simple Changes to Make Your Website More Visible in Search Engines

Does the very notion of SEO make you weak at the knees. Take a deep breath and start learning what to do, here.

· 6 min read

Search Engine Marketing: The Alchemy of Our Age

Search engine marketing turns data into gold for you and your company.

Mitch Rothschild

· 5 min read

Google Reportedly Paid Apple $1 Billion to Keep Its Search Bar on iPhone

The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.

Reuters

· 2 min read

Why Local SEO Is About to Become Even More Important

A number of factors, including the rise of wearables and increased competition, places a greater focus on location.

· 6 min read

Why Google Might Be Getting Into the Teddy Bear Business

Imagine a Google-made stuffed robot listening, watching, sensing your every move.

Kim Lachance Shandrow

· 3 min read

Taking Aim at Google, Facebook Builds a Mobile Search Engine

Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.

Geoff Weiss

· 2 min read

EU to Investigate Transparency of Google, Microsoft and Yahoo

The investigation is expected to take place next year, but a strategy document has already been drafted.

Reuters

· 3 min read