Search Engines

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.

John Lincoln

5 Common SEO Schemes That Will Burn You

The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.

Jayson DeMers

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.

Jayson DeMers

7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.

Jayson DeMers

SEO Is Now 'Search Experience Optimization'

You need to change the way you think about digital marketing.

Mike Templeman

7 Simple Changes to Make Your Website More Visible in Search Engines

Does the very notion of SEO make you weak at the knees. Take a deep breath and start learning what to do, here.

Jayson DeMers

Search Engine Marketing: The Alchemy of Our Age

Search engine marketing turns data into gold for you and your company.

Google Reportedly Paid Apple $1 Billion to Keep Its Search Bar on iPhone

The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.

Reuters

Why Local SEO Is About to Become Even More Important

A number of factors, including the rise of wearables and increased competition, places a greater focus on location.

Jayson DeMers

Why Google Might Be Getting Into the Teddy Bear Business

Imagine a Google-made stuffed robot listening, watching, sensing your every move.

Taking Aim at Google, Facebook Builds a Mobile Search Engine

Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.

Geoff Weiss

EU to Investigate Transparency of Google, Microsoft and Yahoo

The investigation is expected to take place next year, but a strategy document has already been drafted.

Reuters