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Zero Is the New No. 1 (At Least for Google Ranking)
Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.
5 Common SEO Schemes That Will Burn You
The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.
Why Smart Social-Media Marketing Is Brilliant SEO Strategy
Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
You want searchers to find your brand specifically, not just the products or services you offer.
SEO Is Now 'Search Experience Optimization'
You need to change the way you think about digital marketing.
7 Simple Changes to Make Your Website More Visible in Search Engines
Does the very notion of SEO make you weak at the knees. Take a deep breath and start learning what to do, here.
Search Engine Marketing: The Alchemy of Our Age
Search engine marketing turns data into gold for you and your company.
Google Reportedly Paid Apple $1 Billion to Keep Its Search Bar on iPhone
The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.
Why Local SEO Is About to Become Even More Important
A number of factors, including the rise of wearables and increased competition, places a greater focus on location.
Why Google Might Be Getting Into the Teddy Bear Business
Imagine a Google-made stuffed robot listening, watching, sensing your every move.
Taking Aim at Google, Facebook Builds a Mobile Search Engine
Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
EU to Investigate Transparency of Google, Microsoft and Yahoo
The investigation is expected to take place next year, but a strategy document has already been drafted.