Marketing
Attract More Online Traffic and Customers to Your Small Retail Business With These 4 Innovative Techniques
This article helps retail businesses understand the benefits of paid ads and provides instructions on how to set them up.
Search Engines
Business Operations & Logistics
Here’s How to Turn Off Google’s Saved Searches and Personalized Results
Google saves user data to better determine search context, and factors including recent search history can tweak results.
By Hayden Field
Tech
How to Find Almost Anything With Google (Infographic)
These quick tips will help you navigate the search engine and sort through results.
By Rose Leadem
Marketing
Zero Is the New No. 1 (At Least for Google Ranking)
Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.
By John Lincoln
Business Operations & Logistics
5 Common SEO Schemes That Will Burn You
The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.
Online Presence
Why Smart Social-Media Marketing Is Brilliant SEO Strategy
Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.
Building a Business
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
You want searchers to find your brand specifically, not just the products or services you offer.
Business Operations & Logistics
SEO Is Now ‘Search Experience Optimization’
You need to change the way you think about digital marketing.
Building a Business
7 Simple Changes to Make Your Website More Visible in Search Engines
Does the very notion of SEO make you weak at the knees. Take a deep breath and start learning what to do, here.
Building a Business
Search Engine Marketing: The Alchemy of Our Age
Search engine marketing turns data into gold for you and your company.
Building a Business
Google Reportedly Paid Apple $1 Billion to Keep Its Search Bar on iPhone
The report came from court transcripts related to a copyright lawsuit filed by Oracle Corp.
By Reuters
Business Operations & Logistics
Why Local SEO Is About to Become Even More Important
A number of factors, including the rise of wearables and increased competition, places a greater focus on location.
Building a Business
Why Google Might Be Getting Into the Teddy Bear Business
Imagine a Google-made stuffed robot listening, watching, sensing your every move.
Online Presence
Taking Aim at Google, Facebook Builds a Mobile Search Engine
Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
By Geoff Weiss
Building a Business
EU to Investigate Transparency of Google, Microsoft and Yahoo
The investigation is expected to take place next year, but a strategy document has already been drafted.
By Reuters
Building a Business
3 Top Strategies for Attracting Visitors to Your Website
Problem: You've built your website, but no one has come. Here are some strategies for getting eyeballs on your site.
Building a Business
6 Tricks to Optimize Your Site for Search Engines and Real People
Follow this expert advice for designing web pages that attract eyeballs without turning off the search engines.
Marketing
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
By Mel Carson
Building a Business
Beyond Russia: Search Engine Yandex Branches Out Into Data Business
The company says it plans to capitalize on its expertise in data analysis to develop its business beyond the country's borders.
By Reuters
Business Operations & Logistics
6 Things Innovative Search Engine Marketers are Doing Right Now
A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
By Neil Patel
Business Operations & Logistics
7 Advanced Ways to Improve Your Site’s SEO
Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
Business Operations & Logistics
EU Committee Calls ‘Right to Be Forgotten’ Ruling Unreasonable
Should search engines be accountable for the data some people might want removed from the Internet? Members of a European subcommittee don't think so.
By Jason Fell
Building a Business
French Court Sides With Business Owner Over Negative Online Review
The decision creates a new crime of 'being too highly ranked' on a search engine, the blogger says.
By Geoff Weiss
Building a Business
Put the Right Foot Forward When You Step Online
Do a little research before you hire someone to design a website for your new business. Be selective with social media.
By Anca Bradley
Online Presence
Why You Should Be on Google+
Small businesses can gain from tapping the social media platform of the search engine giant.
Tech
5 Things You Can’t Find on Google
No matter how sophisticated technology becomes, there are important things you need that you will never, ever find with a search engine
By Steve Tobak
Building a Business
Your SEO Checklist: 4 Steps to Optimizing Your Website
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
By Jon Rognerud