This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'