Slogan

Branding

Exactly What You Can Do to Define What Makes Your Brand as Unique as ... M&Ms

What's your company's USP? You know what that is, right?

Why 'Make America Great Again' Beat 'Stronger Together'

In the battle of the presidential campaign slogans, one side won by an Electoral College landslide.

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.

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The Secret to Career Success Is Knowing Your 'Fascination Advantage'

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The 'Got Milk' Slogan Is No More

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