Exactly What You Can Do to Define What Makes Your Brand as Unique as ... M&Ms
What's your company's USP? You know what that is, right?
Why 'Make America Great Again' Beat 'Stronger Together'
In the battle of the presidential campaign slogans, one side won by an Electoral College landslide.
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
The 'Got Milk' Slogan Is No More
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.