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Socia Media Marketing

Marketing

When It Comes to Communication, Less Is More. Period.

Next time you write that blog or send that email blast, take a second to consider whether anyone you want to read those even cares.

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.

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How to Use Social Media and Not Feel Overwhelmed

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
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Why Your Business Should Make Time for LinkedIn (Infographic)

Since launching 10 years ago, the professional networking site has exploded in popularity. Here is how businesses can take advantage.