social strategy
Social Media
How You Should Be Rethinking Social to Minimize Your Next Brand Crisis
In a crisis, brands with a strong social strategy have much more influence than their print-limited predecessors ever did.
Marketing
3 Psychological Reasons Why Buyers Crave Reviews
Consumers use reviews as a source of information and to increase their sense of social belonging.
Marketing
The Rise and Continuing Evolution of the Digitally Native Vertical Brand
Technology, social sharing and shifts in buying behavior are transforming retail.