social strategy

How You Should Be Rethinking Social to Minimize Your Next Brand Crisis
social strategy

How You Should Be Rethinking Social to Minimize Your Next Brand Crisis

In a crisis, brands with a strong social strategy have much more influence than their print-limited predecessors ever did.
Jamie Gilpin | 7 min read
3 Psychological Reasons Why Buyers Crave Reviews

3 Psychological Reasons Why Buyers Crave Reviews

Consumers use reviews as a source of information and to increase their sense of social belonging.
Jennifer Spencer | 5 min read
The Rise and Continuing Evolution of the Digitally Native Vertical Brand

The Rise and Continuing Evolution of the Digitally Native Vertical Brand

Technology, social sharing and shifts in buying behavior are transforming retail.
Juliet Carnoy | 9 min read