social strategy
How You Should Be Rethinking Social to Minimize Your Next Brand Crisis
In a crisis, brands with a strong social strategy have much more influence than their print-limited predecessors ever did.
Jamie Gilpin
Guest Writer
Chief Marketing Officer, Sprout Social
Jamie Gilpin is the chief marketing officer at Sprout Social. Prior to Sprout Social, she was chief marketing officer at Envoy, and before that, the VP of marketing and branding at CareerBuilder.Gilpin received her MBA at Northwestern University’s Kellogg School of Management and a bachelor’s degree in public relations from Florida State University.
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