Hint: Why make a whole pot when you can brew a single cup?
'U.S. consumers don't want better Coke, they want more interesting water.'
Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
The coffee giant is pushing into the handcrafted sodas market and could be looking to take a stake in one of the biggest names in the game.
Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.