Sports Apparel

Focus

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.

Jimmy Fallon Debuts New 'Super Fan' Sportswear Line

The comedian launched clothing line 'Hands High' that places the team logos in a unique area.

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