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Sports Apparel

Focus

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.

Maria Sharapova and 6 Athletes Who Lost Their Nike Endorsements

Maria Sharapova is simply the latest star in a long list of high-profile athletes to be dropped by the company.

Sports Authority Files for Chapter 11 Protection

The retailer is the first to file for bankruptcy this year.

Jimmy Fallon Debuts New 'Super Fan' Sportswear Line

The comedian launched clothing line 'Hands High' that places the team logos in a unique area.