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Michael Luscher

Guest Writer

Founder and CEO, POINT 3 Basketball

About Michael Luscher

Michael Luscher is the founder and CEO of Atlanta-based POINT 3 Basketball, a performance apparel company.

More From Michael Luscher

Focus

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.

5 min read

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