Building a Business
Why It Makes Sense to Build a Brand Around a Singular Idea
Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Michael Luscher is the founder and CEO of Atlanta-based POINT 3 Basketball, a performance apparel company.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Michael Luscher
More Authors You Might Like
Wes Chaar
Data & Analytics Executive | Data Science, ML & AI Expert
Majeed Javdani
Principal Quality Auditor
Goran Paun
Principal, Creative Director
Chongwei Chen
President & CEO of DataNumen