Michael Luscher

Michael Luscher

Guest Writer
Founder and CEO, POINT 3 Basketball

About Michael Luscher

Michael Luscher is the founder and CEO of Atlanta-based POINT 3 Basketball, a performance apparel company.  

 

More From Michael Luscher

Focus

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.