Michael Luscher

Michael Luscher

Founder and CEO, POINT 3 Basketball
Michael Luscher is the founder and CEO of Atlanta-based POINT 3 Basketball, a performance apparel company.  

 

Why It Makes Sense to Build a Brand Around a Singular Idea
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Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.