There are some hidden gems in the rabbit hole that is the Internet.
Unsuspecting Lyft users had a true driving professional behind the wheel for the company's latest publicity stunt.
Though the two worked in different departments at InfoCision, an Ohio teleservices firm, 'they would come in contact around the building and during events,' a company spokesperson said.
Surprise the people around you, in business and relationships. You might end up surprised yourself.
Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.