tactics

Some people will tell you that hiring is the most important thing at your business. Others will say it's sales, product, customer service, new relationships, culture and honestly, anything else they can think of. Here's my short answer to the question about priorities: Whatever is burning the fastest gets the most attention.

In sales and marketing, the human element is crucial.

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.

Here are quick phrases to help clarify and solidify terms that many people get confused.