Target audience

5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy

Your story motivates customers to choose your business, stay with it and help it grow.

Tatiana Dumitru

3 Foolproof Ways to Attract Millennial Customers

Millennials are unlike previous generations. But that's not necessarily a bad thing, especially for entrepreneurs.

How to Identify and Create Marketing Materials for Your True Audience

Here's how to work out what a dream customer looks like for you.

David Meltzer

Here's What You Need to Become a Genuine Thought Leader in Your Industry

A real thought leader is simply someone who is known as someone who knows what they are talking about.

3 Effective Strategies to Reach Your Online Target Audience This Year

SEO, social media strategy and back links are all online elements you should be thinking about to meet your target customers online.

Syed Balkhi

7 Ways to Intrigue an Audience That Knows Nothing About You or Your Job

Every job has its own incoherent jargon that only insiders know. Sifting that out and thinking back to when you were a newbie can help you make what you do intelligible to those who don't yet know.

Here's How to Master Facebook Advertising and Why You Must

Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.

Lesya Liu

6 Infographic Best Practices You've Been Missing out on

The key to success with infographics is understanding how to design them according to reader preferences.

Larry Alton

10 Reasons Ecommerce Sites Fail

Build it and they will come. Unless they ignore it.

3 Considerations for Increasing Engagement With Your Content

Whoever you think is your target audience, make sure that they really are.

Renee Yeager

4 Marketing Strategies You Need to Make HR Better

Boost your brand, improve employee morale and mange talent.

Henry Albrecht