The Direct Mail Revolution

Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

Robert W. Bly

· 6 min read

The 5-Step Plan for Turning Prospects Into Customers

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.

Robert W. Bly

· 4 min read

Looking for Leads? These 4 Direct Mail Offers Are Your Answer

When it comes to lead generation, there are only four types of leads that work.

Robert W. Bly

· 4 min read